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time inc.'s mni targeted media inc. launches harpoon digital, a digital media strategy and services group
New York, NY (March 29, 2016)—Time Inc.’s (NYSE:TIME) MNI Targeted Media Inc., a geo-focused media planning and buying company, announced today the launch of Harpoon, a digital media strategy and services group. Harpoon will deliver cross-platform digital solutions from concept through implementation, including real-time campaign execution and meticulous reporting.
“Harpoon clients have access to dedicated, premium service from an experienced team of industry-leading digital media professionals,” said Rob Reif, president of MNI Targeted Media Inc. “Our data-driven approach ensures that we connect brands with their audience by pinpointing the right consumers, meeting and exceeding industry benchmarks and performance goals in measurable ways.”
Insights from Harpoon’s proprietary data analytics system will be evaluated by a seasoned digital strategy team to uncover valuable perspective. The results are innovative, efficient, and thoughtful campaigns that marry marketing artistry and data to drive real, quantifiable, and impactful results for clients.
Added Andy Blau, SVP, Advertising for Time Inc., “As a customer-focused company, MNI Targeted Media Inc. has driven innovation for nearly 50 years as its clients’ needs and demands have evolved. Harpoon is MNI’s latest innovation in hyper-servicing its market and is a direct result of the company’s strategic initiative to respond quickly and effectively to client needs. With our recent acquisition of Viant and the data available through their identity management platform, Harpoon’s clients will have the opportunity to leverage the combined resources of both companies.”
Among Harpoon’s clients are BVK Advertising, HP Hood LLC, DHX Advertising, M2 The Agency, Paradise Advertising, Evok Advertising, Bulldog Media, Tinsley Advertising and Conquer Media.
To promote the launch of Harpoon, MNI Targeted Media Inc. will introduce an advertising campaign across multiple platforms on March 29, 2016.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom.
About MNI Targeted Media Inc.
MNI Targeted Media Inc. is a subsidiary of Time Inc., one of the world’s leading media companies. MNI Targeted Media Inc. provides targeted print and digital advertising programs, and offers clients a single point of contact for multi-platform, customized, demo- and geo-targeted advertising. From research and strategy to implementation and analysis, MNI Targeted Media Inc. delivers the print and digital products and services needed to efficiently and effectively reach audiences across the country or across the street.
About Harpoon Digital
Harpoon partners with agencies and advertisers for their digital media strategy and services. As a subsidiary of MNI Targeted Media Inc., a Time Inc. company, the Harpoon Digital team has access to unmatched research, first-party insights and exclusive data to provide a unique and powerful perspective that adds value to each custom-built plan for its clients.